Z2TW Sets Foundation for Zim Artists



We caught up with the founder of the Zim 2 The World (Z2TW) project for a chat in which we hoped would give us an insight into this newly setup music platform. She definitely did not disappoint in that regard.
Below are excerpts from our interview with Steph Makuvise, whom we spoke with from her base in the UK.

Who is the brains behind the Z2TW project?

Steph: The Z2TW (Zim2TheWorld: not linked to the snapchat account) started as an idea by myself, Steph Makuvise. Music has always been a passion of mine. Growing up I was the kid that always had the freshest drops, so I guess you can say my passion began early. As always you have friends around you that look to pursue a career in music, and having a passion in music, you just want to be involved with it somehow. So, I started off kind of managing my friends, helping them with studio time, wasn’t much really, back then nothing was really taken seriously. Then fast forward a couple of years, after university, I felt I now had the resources, the network, to produce and work with something that would have wider impact. Being Zimbabwean myself, I wanted to work on a project that, I was passionate about, and that would represent our country in the best light. I contacted a few people in the industry, shared the idea, and they were like “definitely do it!” so here we are now with a finished project.

When and where was it founded and what would you say was the main reason behind setting up of this initiative?

Steph: Z2TW was founded late 2017, in an aim to give upcoming Zimbabwean artists a platform to share their content further and wider.  There are a lot of young Zimbabwean’s doing this music thing but they don’t really have the opportunity to share their music outside of their friends/family groups, so I wanted to breach this and as the name suggest take Zim to the world. The main reason was that I felt I had the resources and the network around me to promote/push upcoming artists and give them a platform to share their content which was uniquely Zimbabwean. Another aim was that I wanted to use the project as a way to connect different Zimbabwean artist sand producers across the world, and in so doing create a wider audience. In essence Z2TW is a network of Zimbabwean’s artist who want to share their content, collaborate, and generate a wider reach. For Z2TW its not just about the music it’s about the listeners and all people that consume the content. They have to like it, enjoy it, and feel that it represents where they come from. For other listeners who may not be from Zimbabwe we want them to gain a glimpse of what Zimbabwean artists are capable and that we too can compete on the global stage.

How frequent will the mixtape(s) be put out? What is the launch date for the first one and how many artists/tracks will it have?

Steph: The aim is that we will have a mixtape come out each year and grow the brand. The whole point is to, as previously mentioned, provide upcoming artists with a platform to express themselves, reach a wider audience and feel proud of their sound. For as long as there are talented, artists coming out of Zimbabwe, we will be there to give them that platform. The launch date for the first one was 1st of January 2018, and we have put the album out on all digital platforms. If you search ‘Zim 2 The World’ you’ll find the project, you can also DM us and we’ll send you the link for your chosen platform. We are however, doing a HUGE relaunch campaign on the 1st May 2018, which will see an exciting new development with the brand Z2TW. I guess the relaunch is also an opportunity for us to reemphasise what we are here for and what we want to achieve.

Who are some of the artists that you will be working with on this project and where are they based?

Steph: So here is a breakdown of the artists, their tracks and where they are based if you check our socials, or DM us we’ll also send you links so you can listen to more work from the artists:

Trizzle – MTMOI (South Africa)
Mvpani ft Sibo and Gold Furnace (Zimbabwe)
Trizzle - Invasion (South Africa)
Gerrvd Tvylor Ft Njay-Oh – Anopenga (UK: England/Zimbabwe)
Avante Chase – Late Text (Canada)
AyTee- We Major ft Mr Rebel and Da Real (Cyprus/Zimbabwe)
THE FOREIGN KING: Should Neva Let Me (USA)
Hoover Clan IV – State of Mind (Zimbabwe)
Maccintosh- Wahala (UK:Wales)

Also be sure to follow us on our social media handles.

Instagram: z2tw_
Twitter Z2TW_
Snapchat zim2tw

How has the response from the artists themselves been thus far?

Steph: When I approached each artist with a view to get involved with the project, I honestly thought there would be a backlash, as this was a huge jump for me as a ‘promoter’ for want of a better word. The response was great, each artist was really down to work with Z2TW and be involved in the project. I guess one of the fantastic things is that they also believed in what Z2TW was looking to achieve, I think this is the first step. You need people that believe and think the way you do, this is what creates a concept into a powerful and successful brand.

At the end of the day, what do you hope to achieve through this project?

Steph: Z2TW is a platform for artists to share their content and be part of a project that is unique and has them at the heart. It’s not only about the brand but it is also about linking the audience to the artists other work. I wouldn’t like a situation where people listen to Z2TW only and don’t follow up. We want an audience which supports the artists, as well as the Z2TW brand. In time the brand will expand, as we reach out to more artists and feature them on the various volumes of the project.  It is also a vision to expand into artist management and help artists to build stronger campaigns for their music, and other projects. As you can tell there are big plans a foot for Z2TW and with everyone’s support we can make this happen and have a wider impact on the Zimbabwean music across the world. Z2TW is for everyone no matter what genre and If you are a Zimbabwean artists, or want to know more about what we are doing or get involved please do get in touch with us at zim2theworld@gmail.com. In fact anyone who wants to be involved, be it on the digital side, marketing, communications please do get in touch as Z2TW is for everyone

What do you think makes Z2TW unique?

Steph: I think one of the great things about Z2TW is that we almost sit in a virtual space but have the ability to connect with each other across the world for mutual benefit. It is unique in that it connects Zimbabwean artist that aren’t just based in Southern Africa, but artists that are based across the world, brings them together on one project, I don’t think this has really been done before. As I mentioned before it’s not just about the artists, it would be great to see a strong support network which stretches to Zimbabweans across the world and really brings everyone together.


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