Ghostly Beard Implores Fellow Artists to Rethink Strategy



Montreal, Canada based singer-songwriter/producer, Ghostly Beard believes that there's more that still needs to be done to empower artists of today, especially in this technological era.
This is something that is evidently close to his heart and something that he is willing to invest in, through whatever platform is available to him, in order to raise awareness.

"I try to help artists get some recognition, with various actions like the Ghostly Beard Award (that is given once a week), I’m also writing reviews for MusicTalks.xyz, and I’m also presenting a “pick of the week” on KB Radio once a week, and I’m very active on Twitter where I often participate in various events like #MusicHourUK, #UnsignedChat, #imbChat, #UnsignedHour, #diyMusicChat to push the links of the artists I follow. I will likely try to do more of all of that in the future…
"One area where I want to be more involved as well is artist rights defense, because artists are the easy target of a lot of scams and the music industry is full of pitfalls, and you need to be fully aware of what/how you release your music. The streaming corporations have reached a level of monopoly that dictates what everyone should listen nowadays, and unsigned artists are the collateral damage of Silicon Valley", he said.

Ghostly Beard encourages fellow artists to 'rethink their strategy" if they are to last the distance, or better yet, make a living from their craft.
"They feel they “have to” be on streaming platforms but the truth is that being there only benefits the corporate giants, so artists should rethink their strategy if they want to sell music and make a living. They should stop giving it away for free (or almost free) because this is unsustainable long term. I feel very strongly about this and write a lot about it in my blog: https://ghostlybeard.com/blog trying to make everyone (artists and partners and fans) aware of the dangers of devaluating music", said the singer/songwriter.

The musician, who himself is originally from the South of France, was speaking to Urban Craft on the sidelines of promoting his latest album. Apart from his own music, playing a part in helping upcoming artists find their footing in the industry, has become his other passion.
"I’m still focused on promoting the current album “Inward”, which I hope more people will buy, because all the sales proceeds are going to a charity in Canada. I just released a new video for the 3rd single and will push that single to radio in the coming weeks.
Long term, I realize that I have no future in the music industry, because I’m old, my music is not mainstream enough and doesn’t fit any particular genre, I don’t show my face, I don’t gig… I’m pretty realistic about it.
"There’s no way I can reach a point where I can live from it. So, I’m focusing on helping others instead. Young, talented artists, who are struggling in this world where music has no value anymore. I’m more and more involved in promoting unsigned music, following and helping young artists I like, and I’d like to continue growing in that area. I’m also skilled in production and audio engineering, so I would like to help there, possibly producing young artists or at least advising them with production and recording/mixing", he said.

According to the musician, the album sales are set to benefit a charity in Canada, called MusiCount, that aims to help children get a musical education.
Wikipedia will tell you that music education is a field of study associated with the teaching and learning of music. It touches on all learning domains, including the psychomotor domain (the development of skills), the cognitive domain (the acquisition of knowledge), and, in particular and significant ways, the affective domain (the learner's willingness to receive, internalize, and share what is learned), including music appreciation and sensitivity. Music training from preschool through post-secondary education is common in most nations because involvement with music is considered a fundamental component of human culture and behavior.

This is knowledge that even Ghostly Beard himself, while growing up, was willing to do everything he could in order to have.
"I wanted to be a session musician, so I learned everything I could about music theory (classical and jazz) and have learned to play many instruments and as many genres as I could. My primary instrument is the guitar and I’ve learned to play classical, blues, rock, folk, country, jazz, pop, progressive rock, flamenco, bossa-nova, basically absorbing music for years. I was mostly interested in studio work, and although I’ve been in a few bands and collaborated with musicians from different background, the studio was always my natural element.
"I have started learning about recording and mixing, from 4-tracks to 8-tracks and more, and sound synthesis, to be able to record my own music from a very early age. After my thirties, life got in the way, and I had a big gap of 15 years where I wasn’t involved in music anymore. I came back around 2012 and built myself a home studio, learned about audio engineering in the digital age, and started writing and recording again. Since then, I have accumulated a body of recordings that I’ve started releasing last year", said the Canadian based artist.

That body of work or 'music for musicians', as he would like to refer to it, has since been filtering into the market through a number of singles, one EP and an album.
"Since July last year, I have released one EP “Infinite”, which was more progressive-rock, a second album “Invisible” which is a lot more jazz oriented, a Xmas single, and a third album, called “Inward” which I released on May 4th, which is my best to date. I’ve released 2 singles from it already and will release a third one this week. All the singles have official high quality videos that I’ve produced with the help of a video artist in the UK, you can find them on my YouTube channel.
"I’m working on remixing some songs, and recording some new ones, that could lead to a new album, or an EP. I’m not sure yet. Maybe I’ll release more singles in the future, then compile them into an album later. It’s a difficult choice really, because nowadays people are listening to one song at a time, and radio as well are expecting singles, and more regular releases. Yet I’m attached to the album format, which allows to explore more of a mood and an album flow is important to create a more complete experience. So, it really depends on the kind of cohesiveness and flow I manage to build with a collection of songs. I hope that my listeners can join in a journey and enjoy the diversity", said Ghostly Beard.

When It comes to the singer/songwriter, it is not only the name that's peculiar, he is one of those artists that would rather remain anonymous and let their music do the talking.
"One “obstacle” from the point of view of the music industry, is that I don’t show my face. It’s a choice I made when I started releasing my music. Because I’m old and rather uninteresting, my face wouldn’t be such an advantage really.
"I also consciously chose to remain anonymous as a reaction to our self/image obsessed society. My message is always: forget the face, forget the look, just listen to the music! I’ve chosen to use a logo and images of shadows, ghosts and beards, and people recognize me from that, but in the end, it’s always the music that counts, all the rest is really unimportant", he said.


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