FLOYD VASQUEZ Leads From the Front



His work and dedication when it comes to the Los Angeles Music & Arts Festival - a nonprofit public benefit corporation formed to promote, perpetuate and encourage music, arts and culture through festivals and other cultural, educational, civic and economic activities - is unparalleled and has contributed towards the events success in recent times.

Urban Craft magazine had the honor of interviewing the events loyal 'steward', Floyd Vasquez, a few days back from his base in Los Angeles.

He has worked in radio and television news, served as a public information officer for state and federal agencies and as an independent contractor and has been around the "music business" for decades.
"As a broadcast journalist, I'm proud of many of the stories and features produced, starting with a retirement interview I did with Major General Charles Rogers. I was just a kid in the Army but he was an American hero of the best kind and this feature captured his essence for posterity. In recent years, stories about a Jet Fuel Leak at Kirtland Air Force Base, a dangerous Mixed Use Landfill at Kirtland AFB, a case of misconduct involving the Albuquerque Police Department and a NM governor treating a disabled veteran poorly are good ones", he said.

Floyd also spoke about his work with the vets, which was not only fulfilling but also bringing about the desired positives to the lives and well-being of the nation's heroes.
"As a communications pro, I did groundbreaking work in Veterans Services in media relations and digital marketing. I created the first ever custom Veterans Services social network, coordinated very well received national conferences for the National Association of State Directors of Veterans Affairs and recently served as the In City Planner for Navy Week Albuquerque. I've always been an early adopter and this includes 360 media (aka virtual reality). This Venice Beach clip was fun", said Vasquez.

Music has always been a part of his life from the very onset and over the years he has found himself, at one time or another, playing some significant role in the industry.
In music, my best successes happened in the 1990s. I was based in NYC and had a leading music website at the dawn of the commercial Internet. VisionBroadcast.com was launched in 1995 and from the beginning featured interviews, message boards and chats with national artists.
"During my time in the Army I hosted a rock show on AFN Frankfurt that I know many listened to. In NYC I DJ'd every week in a Hells Kitchen lounge/restaurant called Bar 9. Amazingly it's still open under different ownership. Here in NM I served on the board of directors of this nonprofit concert promotion company, have done artist interviews and volunteered on this festival.
"To categorize my experience with music, you think of me as a public radio DJ with an interest in live concerts. I got my start in public radio years ago and up until fairly recently have been hosting music shows", said Floyd.  

As a service provider, Floyd regards his work on the Mariachi Spectacular de Albuquerque (2016 to present) as his best. Apart from the Los Angeles Music Festival, he produces and hosts live and on demand videos for a leading national mariachi education conference.
"I'm filled with gratitude in so many ways and proud of some things. Not satisfied, however. So far, I love Los Angeles a lot more than it loves me back. I sure hope the story ends with a successful and productive Los Angeles Music Festival", he said in closing, whilst reflecting on the journey so and what's to come.



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