Emerging reggae/dancehall star, Sasha Rainbow believes in unity and the power of collaboration, especially amongst the local female art...
Emerging reggae/dancehall star, Sasha Rainbow believes in unity
and the power of collaboration, especially amongst the local female artists and
strongly advises against any unnecessary 'beefs' if women musicians are to forge
ahead.
"You know as a woman in the industry there is a lot of
work to do, you have to work twice as hard
as the men just to get any recognition. I honestly hope that one day we will be
afforded an equal footing to compete againsts our male counterparts and that includes
all aspects, from radio airplay to shows and everything else in-between.
"It is all about letting females, especially the
upcoming artists have that self-belief and confidence to dream.
"We have to lead by example, so to me, feuding with fellow
female artists does not make any sense at all when we already have the odds stacked
up against us, so why fight when we can and should collaborate?", said the
20 year old.
And collaborate she did! Sasha came together with fellow female
artists Nina, Mel B, and Miz Blaq on a track titled, 'Ndakanaka ndakadaro' that
is set to be released on the 25th of February.
Loosely translated, 'Ndakanaka Ndakadaro' means ' I am beautiful
just the way I am'.
"It has sought of become the 'in-thing' and a menace at
the same time in our society today for people to bleach their skin, regardless of
how harmful it may be.
"As an artist I felt it right to address this issue and
help my fellow women (and men too) to not only realise the dangers of doing so but
also remind them that they are beautiful just the way they are and there is no need
to change their skin colour.
"I am Black, beautiful and I am proud! God made me this
way and I wouldn't change a single thing.
"Basically, what we are trying to achieve through this
song is to bring back that self esteem and pride in our people", said Sasha.
The song was put together by one Craig Madamombe aka TOGA.
It is no secret that Sasha is a unique talent one of the few
musicians out there seeking to make a difference through their music.
Besides the 'Ndakanaka Ndakadaro' song, she is also in the process
of putting together a project entirely dedicated to issues that have to do with
women empowerment.
According to the Kuwadzana-born reggae/dancehall artist, the
project is slated for release sometime in October this year, will tackle a number
of themes, chief among them being prostitution, education, self esteem and pride.
"This project was inspired by the young women that I
see late at night in the streets trading sex for money and on the other hand, women
that think one must have a man to be complete them and rarely pay attention to their
education.
"Education is always the key to success and no matter what
circumstance you find yourself in, no-one can ever take your education away, 'dzidzo
inhaka yehupenyu' and in whatever you do just put God first, be hard-working and
productive daily and never let your past determine your future", said Sasha.
Behind her forthcoming project are exceptional producers in their
own right, from the likes of Quazor Darara of Young Games
Entertainment(YGE),Cymplex of Solid Records,Cashlibs of Cashlibs City to Cool
Bells among others.
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