Keeping Up with 194 Entertainment

There is an old adage that says, "what men can do, women can do better" and it seems that whoever coined that statement must ha...

There is an old adage that says, "what men can do, women can do better" and it seems that whoever coined that statement must have had this particular group of women in mind, that's for sure......
Working under the name 194 Entetainment and with Fadzai 'miss fafi' Chiweshe at the helm, this all-female group has grown from strength to strength over these last couple of years and has gone a long way in showing the rest of the world that, if given the chance, women can excel at anything that they set their minds to.

It is through the tireless efforts of this particular group of women that the name 194 Entertainment has been cemented and ultimately become synonymous with music promotion.
"194 is a company that has an all-female staff and was established in 2013 as an artist management company before it got into promotion. Now we offer services such as artist management, promotions, bookings, soundsystem hire, event management and coordination, cd and dvd printing and duplication, house band hire, a studio that offers digital and analog recording and rehearsal space, we also have instruments for hire and we don't concentrate on one particular genre.
"The studio has been there for more than 30 years now (oh, it's called 194 Records, by the way) then the other part of the company was established in 2013 in Westwood.
"When I named the company '194', it was in honor of my dad who named his studio and band 194 (derived from our house number, which is 194) and thus 194 Entertainment was born", said Chiweshe, who is the company's CEO.

Having grown up in a musical family, Fadzai believes that one way or the other she was always going to have a part to play in the entertainment business.
"I grew up around musicians and a musical family so music is essentially a part of who I am but at the end of the day we can't all be musicians, so I handle the business side of things.
"Personally, I would like to excel in all that I do and to give a hand to those that need my help. I believe that 194 presented me with the unique opportunity to do just that and so much more", she said.

Chiweshe describes 194's journey so far as nothing short of amazing and goes on to say the underlying secret to their meteoric rise was basically the love for what they do.
"The journey has been amazing and quite interesting at the same time. You know how it is when you do what you love.
"Just being here and doing what we are doing is overwhelmingly surreal and as women, there should be no limit to what we can do", she said.

Fadzai also went on to assert that founding 194 Entertainment was an accomplishment and it should be seen as thus.
"The mere establishment of the company is a milestone on its own and every event that we have done and been part of over the years is an achievement and milestone to us", said 'Miss Fafi', as she is popularly known

194 is of course known for staging arguably some of the best events on the local entertainment calendar, chief among those being the annual Winter Warz Rap Battle, Hiphop in the Sun festival, Summer Pool Party and the Dance Party Series.



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Urban Craft Magazine: Keeping Up with 194 Entertainment
Keeping Up with 194 Entertainment
Urban Craft Magazine
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