RUE Ecstatic Over Afrima Nomination

    The prestigious All Africa Music Awards (Afrima) are upon us once again and all the attention (and debate) is focused on the lucky fe...

The prestigious All Africa Music Awards (Afrima) are upon us once again and all the attention (and debate) is focused on the lucky few who managed to make it onto the nominees list that was recently made public by the organisers.

The awards are meant to not only acknowledge but celebrate the crème de la crème and for many an artist, there is no greater honour than being recognized among the continent's best. This year that honour rests upon the shoulders of one Ruvimbo Karimazondo, popularly known as RUE, a Zimbabwean rnb singer.

Karimazondo has been nominated in the Best Female Artist in Southern Africa category for which she is set to go up against 6 other highly talented women from across the region who are also gunning for that same award.
"I am grateful for just being nominated among Africa's best. It is still sinking in! I never saw this coming. On a scale of 1 to 10 I'm probably on 12 right now! Lol.
"It was only a few days ago when I received the news. I was sitting on my desk at work and the next thing a friend sends me a message.....I literally got up, went to the bathroom and cried, I just couldn't believe it", said an ecstatic Karimazondo.
"It speaks volumes that my music is good enough to be recognized on that level. I may not be the biggest artist but this is another reminder that when it comes to music we all speak the same language, a good song is a good song regardless", she added.

As to her own chances of coming back home with the award, this is what Ruvimbo had to say,
"To be honest I don't know because the category I'm in, there are some serious artists there! I'm not going to pretend like it's going to be easy, now is the time to grind and push to raise my chances....."
That category contains household names like Babes Wadumo, Busiswa and Thandiswa, to mention but a few.

RUE, like many of her peers believes that it's high time that the world took notice of Zimbabwean talent.
"It is time that the world recognized Zimbabwe, there is so much talent in this country but people look down upon us as if we are incapable of creativity! It's time to change minds and let artists be creative because they are good enough to compete globally", she said.

The singer was of course nominated for her single 'Down' that has done relatively well for her both locally and regionally.
"The song basically talks about my better half. When we first started dating I was still trying to understand his mind and him in general. I mean we were friends but when you cross over that's a whole different connection all together and to me he was like an onion. You have to peel away the layers.... some are complicated but you eventually get to the root!
"The song has been doing well. So far I have over 2800 plays on SoundCloud and on radio it's been getting fair airplay. Friends, family and fans have been sharing and posting as well all over the world", she said.

Buoyed by the recognition from Afrima, the musician said that she had set her sights on bigger and more daring heights.
"I didn't even see this coming but my goal is to continue releasing more music, more videos and being more active in the industry. The ultimate goal is the Grammy's. Some might say that's a stretch but I believe in my work.
"It is going to be hard work but nothing in life is easy, you have to grind for what you want!", said RUE, as she is known to her faithful followers.

Down by ThisIssRue on #SoundCloud




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Urban Craft Magazine: RUE Ecstatic Over Afrima Nomination
RUE Ecstatic Over Afrima Nomination
Urban Craft Magazine
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