Chuck Fenda Spearheads Reggae's Next Chapter

Reggae's illustrious icons like the legendary Bob Marley, Toots, Dennis Brown, Peter Tosh, Garnett Silk, Beres Hammond, and Gregory...

Reggae's illustrious icons like the legendary Bob Marley, Toots, Dennis Brown, Peter Tosh, Garnett Silk, Beres Hammond, and Gregory Issacs, to mention but a few, took the genre out of Jamaica and introduced it to a global folk who fell in love with this new sound and have embraced it ever since.

Whether it's the 'consciousness', the perpetual messages of hope, love and unity or just the spiritually uplifting beats, reggae has won over a lot of hearts all over the globe, it has virtually broken all geographical, cultural and racial barriers.

The impact that reggae has had can be felt in places like Europe, South America, Africa and even as far as Asia.

It is only right that Jamaica's current crop of reggae superstars take the onus upon themselves and pick up where their forerunners left off.

Jamaican reggae superstar Chuck Fenda is one of those who believes that it is now up to them to not only keep it alive but carry it forward.
"This is the place where reggae was born and sprouted from, and as such we need to do everything we can to make sure that it is kept alive!
"Though in recent times a lot more people have gravitated towards dancehall, as reggae artists we still need to push. We need to unite and make sure our culture is preserved.
"Everywhere else around the globe, people are craving for reggae, It has literally taken over parts of Europe and South America", said the Jamaican/American reggae musician and deejay who himself was born in Brooklyn, New York but raised in Jamaica.

He however points out that this is no job for one person and as such, only a united reggae community can achieve that.
"Reggae is one of the biggest international genres, it's no wonder places like Europe, Asia, South America have embraced it.
"Just like the greats that came before us, the likes of Bob marley, Peter tosh, Burning Spear, who paved the way, it's now up to us to nurture it and carry it forward.
"This is no job for one man or woman, it's our responsibility as a collective to make sure take reggae music to the level where its supposed to be, we need unity amongst ourselves", said Fenda.

The 'I Swear' hitmaker has been one of the mainstays of the reggae industry and his exceptional track record over the years speaks for itself!
"I've been in this business for around 16yrs now and I am proud have been part of and headlining internationally recognized shows like Sting (greatest one night show in Jamaica), Sumfest, Reggae Salute, Western Consciousness, the list is endless
"As a youth coming out of the slum, out of the ghetto outta Spanish Town in Jamaica, being recognized and accepted international as a music star, especially in places like the USA and Europe is a great honour and achievement.
"I'm only but a humble man, easy going, I love the Almighty and my mission is standing up for the poor and the less fortunate. My songs are all about upliftment and righteousness", said the man whom many have christened the 'Poor People Defender'.

For Fenda, whose real name is Leshorn Whitehead, the chart-topping singles are the icing on the cake.
Some of those hits include songs like "I Swear", "Poor People Cry" and "Better Days", all of which are from his album Better Days. His song "All About da Weed" was featured on the soundtrack for popular video game, Grand Theft Auto IV.

He is in the studio putting together more singles that will surely give carry on from where his previous releases left off, that's for sure!
"I'm working on a lot of singles right now, I have one track (I Know You Not Sleeping) that talks about the crime situation in jamaica at the present moment, especially in Montego Bay. I strongly felt that this was an issue we had to tackle.
"I am still promoting the album 'Concrete Jungle' as much as I can also", he said.

To the man that they also refer to as "The Living Fire", it is all about doing what you possibly can with what you have and trying your best to make a difference. It does not hurt to put your faith in the Almighty, either.
"The sky is the limit for me right now. There's a lot more that I feel I can improve upon, more that I feel I still need to achieve.
"I'll just have to put in the work, do my part and leave the rest up to Jah. We want to continue breaking those barriers through reggae", said the reggae maestro.

did you know?

Reggae is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, "Do the Reggay" was the first popular song to use the word "reggae," effectively naming the genre and introducing it to a global audience. While sometimes used in a broad sense to refer to most types of popular Jamaican dance music, the term reggae more properly denotes a particular music style that was strongly influenced by traditional mento as well as American jazz and rhythm and blues, especially the New Orleans R&B practiced by Fats Domino and Allen Toussaint, and evolved out of the earlier genres ska and rocksteady. Reggae usually relates news, social gossip, and political comment.



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Urban Craft Magazine: Chuck Fenda Spearheads Reggae's Next Chapter
Chuck Fenda Spearheads Reggae's Next Chapter
Urban Craft Magazine
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