“Dreams Don’t Have An Expiration Date”, Simone Reyes

She has, for the better part of her career, been heavily involved in the business of hiphop, more specifically the nurturing of talent, ...

She has, for the better part of her career, been heavily involved in the business of hiphop, more specifically the nurturing of talent, she was of course handpicked by the ‘godfather’ of hiphop himself, Russell Simmons. Today, long time Hiphop Executive, Simone Reyes, is ‘ready’, just as the title to her debut single suggests, to take the country music scene by storm!

In true testament to her own words that ‘dreams have no expiration date’, Simone is pursuing her passion and proving to the rest of the world that they can too! She is indeed an inspiration and shining light to so many folks out there who are passionate about what they do.

Speaking to Urban Craft magazine in the follow-up to the official release of her debut single on August 27, the extraordinarily beautiful and vocally-gifted singer said she had been overwhelmed by the endless outpouring of love that she had received since she embarked on what is sure to be an exciting journey ahead as a country music star.
“I have to say, I am simply blown away by the support I have gotten so far and I have only just begun! Mogul Russell Simmons pushed my debut music video, ‘I’m Ready’ out to his millions of followers on social media, as did Eva Marcille. Within a few days of the song’s release the ‘Music With A Conscience’ series delivered through the award winning podcast ‘Women of Substance’ sent me a note that they would be airing my debut single on their show. This means so much to me because the song’s lyrics, written by Mason Douglas and Bill DiLuigi, are so inspirational. It was my prayer that the song would be heard by people, but especially women, who have dreams that, for whatever reason, have not yet been realized. I want this song, and others, to inspire those listeners in particular with the message that dreams don’t have an expiration date and to go for theirs!”, she said.

Having been bolstered by the support that she has received during this initial period, Simone is certainly forging ahead with a newfound sense of purpose to leave a mark on the music industry landscape!
She opened up to us about a few of her impending projects that we can expect over the remainder of 2019.
“At the present moment I am producing my next video, for a song I really love called, C’mon Baby. I love story boarding video concepts, hunting at thrift shops for vintage ‘western-wear’ to wear in the videos, casting- all of it! I have a fantastic director, Kerry Porter of Frontman Media, who shoots all my videos so I know I am in good hands. I am working on a cover, my first, of a great classic song by one of my favorite artists (but I will keep that song a secret for now) with my producer, the incredibly talented Al Bonhomme. I also have some gigs coming up that I am in rehearsal for up in Ojai and in Los Angeles.  And of course, I am constantly writing. 
“I am driven by the concept that music is medicine. I am an empath and believe that the power of music- either as a tool for inspiration or a gateway to a good cleansing cry – is vital to our own self- care. I have had such incredible feedback from people I have never met who have heard my debut single (I’m Ready) or watched the music video on YouTube and hit me up on social telling me that they became inspired to reach for their own dreams after hearing the lyrics in the song. For me, that pushes me forward to continue to record and/ or write songs that resonate with people and their own life experiences that help make their journey here on this Earth better.
“My immediate goal is to continue promoting the songs I have already recorded and pairing them with music videos that entertain people. In the end, that is what I want my music to do- entertain and inspire. As for long term goals, I want to always be able to have this outlet, through music, to express myself. I waited a long time to allow myself the time and opportunity to live this dream… I am not going to stop now”, said the singer, assertively.

Most notably, Reyes was recruited fresh out of high school by Def Jam founders Russell Simmons and Rick Rubin and has been at Simmons’ side as he built an empire under the Rush Communications umbrella that included Def Jam Recordings, Phat Farm, Def Comedy Jam, SLBG and Def Pictures, among other enterprises.
Past accomplishments aside though, nothing has been as exhilarating for the singer/songwriter like standing in front of a live audience and sharing her music.
 “As a new artist, every time a stranger sends me a note saying one of my songs made them happy it’s a notable and impactful moment in my career. Every time someone watches my videos on YouTube and leaves a comment that they connected to the song and got something positive out of it, it is a win for me. I have had a long career in the entertainment business helping hiphop mogul Russell Simmons build his dream from the ground up, I have starred in my own network reality show, I have done a TEDx talk, I have authored books but standing in front of an audience and sharing my music is a high that tops it all. 
“Having my father, Roberto Reyes, who is a celebrated Flamenco guitarist, smile from ear to ear when he watches my videos are moments I treasure. Hearing my mom, who was herself a singer back in Ireland where she was born and raised, singing my songs makes my heart swell with joy. Being able to dedicate my videos in the credits to my friends, family members and companion animals who have passed away is also very meaningful to me. I feel very blessed to be able to share my passion with others and am very grateful for the overwhelmingly kind responses I am receiving. Very blessed”, said Simone.

Just like countless music lovers across the globe who have so far had the chance to sample Simone's debut single and were mesmerized, we await to see what more new and refreshing sounds (and visuals) the country music star has in store for us in the years to come!

Check out the video to «I’m Ready»:





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Urban Craft Magazine: “Dreams Don’t Have An Expiration Date”, Simone Reyes
“Dreams Don’t Have An Expiration Date”, Simone Reyes
Urban Craft Magazine
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