Mzuzu Fashion Week Returns For Its 5th Year

Mzuzu Fashion Week (MzFW) returns to the ‘Green City of Mzuzu’ for its fifth year this October. MzFW was established by Kwanza PR and Zik...

Mzuzu Fashion Week (MzFW) returns to the ‘Green City of Mzuzu’ for its fifth year this October. MzFW was established by Kwanza PR and Zik Garvey has become the must-attend award winning fashion event in Malawi for designers, models and other fashion-industry professionals nationally to showcase their work and encourage the growth of the fashion industry in Malawi. MzFW has since 2015 presented a platform to the world for designers, models, artisans, specialists and entrepreneurs as well as a growing audience at its events.

As the journey for the 5th year of Mzuzu Fashion Week begins you will see a cross arts, collaboration with film. With the exclusive screening of ‘The Road To Sunrise’ a film by Shemu Joyah at the Welcome cocktail on the Thursday evening of MzFW2019.

The Road to Sunrise is a 2017 Malawian drama film directed by Shemu Joyah. It was selected as the Malawian entry for the Best Foreign Language Film at the 91st Academy Awards, but it was not nominated. It was the first film to be submitted by Malawi in the Foreign Language Oscar category.

This year’s event you will see the continuation of the ‘Creative Business Seminars’. The series of seminars to take place during Fashion Week are targeted at young entrepreneurs, designers, marketers and individuals who have an interest in the creative industries. The seminars are a useful tool for exchanging ideas, networking and developing the creative industry in Malawi.

This year’s seminars will cover the following topics:
Project/Proposal writing and intellectual property. The seminars will predominantly be delivered by Lexis Higgins Group with an inclusion from the legal fraternity in Malawi is also coming on board to deliver a session on copyrights and trademark laws in Malawi by Mercy Msukwa. Participants of the seminars will be awarded with a certificate certified by the Global Governance Foundation.

Over the main 2 evenings of runway shows designers will be showcasing their new collections. So far we have over 20 registered designers (local & international. That include Malawi Wowi (Mzuzu); Van Weedae (Mzuzu); Royal Evie (Mzuzu); WALA Clothing(Lilongwe); Nandi(Zimbabwe),  Nyalisa (Blantyre) and many more. As a continuation of our collaboration with Kopala Fashion Week (Zambia) we will also have 1 designer joining us from Zambia this year. This also see’s the birth of the Fashion Exchange program as earlier this year we sent Harry Kazembe of HK to showcase in Zambia.
On the Saturday of Mzuzu Fashion Week you will also see the introduction of the Sip & Shop, which is an all inclusive market for everything lifestyle. Market stands will feature those in the following sectors fashion, travel, food, arts, crafts and SME’s within and around Mzuzu promoting and selling their products.

Socio-Economic Impact of Mzuzu Fashion Week:

Fashion Week is more than a chance to show off clothing, it is a convergence of art, passion and creativity. It is an opportunity for Malawi's designers to display their talent and vision through fabric. Internationally, according to a report entitled "The Economic Impact of The Fashion Industry", fashion is a 1.2 trillion dollar industry. It creates thousands of jobs a year and generates notable revenue.
In New York City alone (considered the Fashion Capital of the World), the industry pays more than 11 billion USD in wages and generates about 2 billion USD in revenue annually. In addition to creating jobs and merchandise, the city attracts more numerous tourists to the city every year for fashion shows, fairs and events. Mzuzu Fashion Week would therefore like to establish Mzuzu as Malawi's leading Fashion hub that will grow to be recognized internationally. Such a status would draw tourists and investors into Malawi's fastest growing city, thereby providing employment and revenue.

Partners/Sponsors/Suppliers:
Luxerose Bespoke Interior Glam & Glory Lexis Higgins Group/GGF Macondo Camp Black Opal Agama Photography Zaluso Arts Zonse Live Digital Footprints Hill of Grace Blue Zebra House of Stanley CBR Misty's Mzati Photography Face Forward Njaya Lodge Moving Minds Multi Media Skyband Webtickets Classic Man by HM   Qoncept Nagowa 

Additionally, more than simply providing a platform for local designers to promote their products, the event hopes to inspire a new generation of fashion designers and entrepreneurs. These individuals could then use their skills to create jobs as well as products that may be exported, thereby generating revenue for the nation.  The event continues to raise the standard of quality in Malawi's fashion industry. It will serve as a place where stakeholders can network and learn from one another. This would thereby lead to a greater demand for Malawian clothing and thereby boost the nation's economic standing. Mzuzu Fashion Week would like to ask for the continued support of the government, the private sector and Malawi as a whole as MzFW has the potential to be a major contributor to Malawi's socio-economic growth.

For further inquiries contact:

Zikani Nyirenda Mzuzu Fashion Week zgi@kwanzapr.com +265 (0) 996 363 688
Wezi Mzumara Mzuzu Fashion Week wezi@kwanzapr.com + 265 (0) 991 326 858

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Urban Craft Magazine: Mzuzu Fashion Week Returns For Its 5th Year
Mzuzu Fashion Week Returns For Its 5th Year
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Urban Craft Magazine
https://www.urbancraftmagazine.co.zw/2019/09/mzuzu-fashion-week-returns-for-its-5th_15.html
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